Our customer self appraisal tool turns website visitors into qualified part-exchange leads. Send customers a branded link to appraise their vehicle from home — no app download required.

Currently, online car buying platforms are capturing your customers before they reach your forecourt. As a result, without a digital part-exchange tool on your website, you are losing leads to competitors who offer instant online valuations. Customers expect to know what their current vehicle is worth before they set foot in a dealership, and FCA guidelines encourage transparency in vehicle transactions.

In contrast, the dealers winning today are the ones who engage customers digitally, capture their part-exchange details upfront, and arrive at the conversation fully prepared. TradeAppraise gives you a customer self appraisal tool without the cost of building your own platform.

Your customers see your brand throughout the entire appraisal process — not TradeAppraise. White-label the experience with your dealership logo, colours, and messaging. Moreover, custom domains are available so the URL matches your website, building trust and keeping the customer within your brand environment.

Every touchpoint reinforces your dealership identity. From the initial link through to the confirmation screen, the customer experience feels like a natural extension of your website. Combined with your forecourt appraisal process, you create a seamless digital-to-physical customer journey.

Importantly, customers do not need to know anything about vehicles to complete a professional-quality appraisal. The step-by-step guided walk-around tells them exactly where to stand, what to photograph, and what to look for. Furthermore, each prompt includes visual examples so the customer knows what a good submission looks like.

In addition, customers can use damage annotation to mark any issues directly on vehicle diagrams. The result is a comprehensive condition report with consistent, high-quality images from every angle — captured by the person who knows the vehicle best.

Every customer submission arrives on your centralised dashboard complete with vehicle details, DVLA data, condition photos, and real-time valuations from leading UK providers. Consequently, your sales team can filter, sort, and prioritise leads based on vehicle value, condition, or submission date.

Therefore, you can prepare for every customer conversation before they walk through the door. Know exactly what the vehicle looks like, what it is worth, and what condition issues to discuss. Combine self-appraisal submissions with remote appraisal workflows to manage your entire part-exchange pipeline from one place.